Revenue-First Analytics

A lightweight web analytics tool for indie developers and small e-commerce that focuses only on revenue sources

Problem

Existing analytics tools like Google Analytics and Plausible are either too complex or focus on vanity metrics like pageviews. Indie developers want to know which pages, channels, or content actually drive revenue, not sift through irrelevant data. Someone built their own tool because they couldn't find one that fit.

Solution

A minimalist web analytics tool centered on tracking revenue-related conversion events (e.g., purchases, subscriptions, signups) and showing revenue sources (channels, pages, campaigns). Users embed a single script and see a real-time dashboard with revenue, ignoring irrelevant clicks and pageviews.

Users

Indie developers, small e-commerce owners, and operators of subscription products.

MVP

Provide a lightweight JavaScript tracking snippet; support revenue event reporting via API or webhook; dashboard shows revenue broken down by channel, page, and source; allow setting conversion goals; 30-day data retention, simple and easy to use.

Revenue

Free tier with event limits, paid tier by event volume or monthly fee (e.g., $9/mo); offer white-label or self-hosted options.

Why now

The indie developer economy is booming, and people care more about revenue than vanity metrics; existing tools are either too expensive or too generic, leaving a clear niche; the tech stack is simple enough for a 1-2 week MVP.