FirstUsers Kit

First-user acquisition playbook and tracker for indie founders

Problem

"How do I get my first users for an MVP" keeps coming up, with indie developers unsure where to start, how long to try each channel, or how to prove real demand, so they either spray and pray or give up.

Solution

A task-based tool that recommends first channels based on product type (vertical communities, cold DMs, directories, friends of friends), generates a one-week experiment plan, tracks responses to each outreach, and standardizes how "real demand signals" are recorded.

Users

First-time indie developers and small founding teams without an audience

MVP

Questionnaire generates a first-user experiment plan; daily outreach task list; log replies, conversions and demand signals; end-of-week retrospective report; export as a shareable post template

Revenue

Free base tier plus paid templates and retrospectives; affiliate revenue with directory sites and email tools

Why now

AI makes MVP output far faster than user acquisition capability, creating many "built but nobody uses it" failures, and the same question keeps recurring in communities