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LaunchClip — One-click launch videos for indie founders

Help indie developers turn raw screen recordings into launch videos without editing skills

Problem
Indie developers and tiny teams agree launch videos help, but they lack editing skills or budget to hire someone. They also struggle with what marketing role to hire and how to keep video production affordable on a budget.
Solution
A browser-based tool where users upload screen recordings, pick from preset templates for zoom, cursor emphasis, intro and outro, and export launch-ready videos for Product Hunt, X, and their homepage in multiple aspect ratios.
Users
Indie developers, small SaaS founders, early-stage startups with no video team
MVP
Upload screen recordings; auto-detect clicks and add zoom emphasis; several launch-video templates (intro, feature highlights, outro); export 16:9 and 1:1; one-click short version with captions
Revenue
Free trial then yearly license or subscription; free exports with watermark as an acquisition channel
Why now
Launch videos are becoming a default expectation while existing tools are pro-grade and expensive; AI-assisted editing makes automatic highlight generation practical

Source discussions · 3

  1. Reddit[r/SaaS] What do I hire for marketing?
  2. Reddit[r/SaaS] How do you build good launch video on a budget?
  3. Reddit[r/SaaS] This $99 Is Gonna Make Me a Founder
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