DIY Ad Manager for Local Businesses

Help local SMBs manage Google Local Services Ads themselves and skip monthly agency retainers

Problem

Local businesses (dental, plumbing, HVAC) pay monthly retainers to Google Ads agencies, yet managing keywords, negatives, and locations takes less than 2 hours a week—making the agency value questionable.

Solution

A minimal dashboard that connects a Google Ads account, automatically suggests negative keywords, shows Local Services Ad performance, and replaces the agency with templated weekly reports. The core is lowering the barrier so non-experts can do basic optimization.

Users

Local service SMB owners (dental, plumbing, HVAC, law firms, etc.)

MVP

Connect Google Ads and show key metrics; auto-generate negative keyword suggestions; one-click location/budget adjustments; templated weekly report export

Revenue

Monthly subscription (far below agency retainer) or per-ad-account pricing

Why now

SMB skepticism toward agencies is growing, and the Google Ads API is open; a solo dev can build a vertical niche tool