Spreadsheet Overdue Escalator

Make due items in Google Sheets come find you instead of waiting to be noticed

Problem

A team runs customer orders, supplier POs and invoice due dates on Google Sheets, but spreadsheets are passive: conditional formatting only turns a cell orange, and with nobody watching, nothing happens until things quietly slip. Small teams won't buy an ERP and won't migrate their data.

Solution

A Google Sheets add-on/service: tag columns with due date, owner and escalation rules, then automatically nudge the owner by email, Slack or WhatsApp before due date and escalate to a manager when overdue, writing status back into the sheet.

Users

Small teams running ops on spreadsheets, solo e-commerce sellers, bookkeepers, traders

MVP

Sheets add-on reading designated columns; reminder and escalation rule builder; email and Slack notifications; overdue escalation to a second contact; status write-back and a simple board

Revenue

Monthly subscription per sheet/user, free tier limited to one sheet and one rule

Why now

Legions of small teams default to spreadsheets, AI has made them more open to add-on automation than to switching systems, and the Sheets add-on ecosystem gives distribution