First-Day SDR Starter Pack

Give new sales reps a list of companies with a reason to reach out this week, not a blank list and a template

Problem

Many companies hiring their first SDR hand over an Apollo account and a title filter with 'go'; two months later thousands of emails have no replies and the founder concludes outbound doesn't work. The rep isn't bad—the input is, with no reason to contact based on recent events like job posts or funding.

Solution

A lightweight lead research assistant: daily it filters small companies with public signals worth contacting this week (job posts, funding announcements, product updates), auto-generates short personalized openers and follow-up tasks, and pushes them into the SDR's workspace.

Users

Small B2B SaaS founders and sales leads building their first outbound team

MVP

Connect one or two public signal sources (e.g., hiring, funding); filter by industry and size; auto-generate opener drafts; export CSV or simple dashboard; track contact status per lead

Revenue

Monthly per-seat subscription; free tier with limited leads, paid unlocks more sources and history export

Why now

Many AI product companies are trying outbound growth, but first SDR hires often fail due to poor lead quality; public signals are cheap to source and a solo dev can go narrow and deep for small teams