E-commerce profit leak sniffer

Find the hidden costs behind 'lots of orders but lost money at year-end'

Problem

A young e-commerce seller doing 300-400 orders a day with all-green marketplace reports discovered at year-end accounting that the business was loss-making, with no idea where the money leaked. Refunds, commissions, shipping, ads, and fixed costs live in separate back offices, and small sellers have no finance team to consolidate them.

Solution

Import orders and settlement data to compute true net profit per SKU and order, automatically flag items that look profitable but lose money, and surface overspending on commissions, refunds, shipping, and ads.

Users

Small multi-channel e-commerce sellers (50-500 orders/day) without dedicated finance staff

MVP

CSV/API import from major platforms; true net profit per SKU; loss-making product highlights; cost breakdown dashboard; weekly profit anomaly email digest

Revenue

Monthly subscription per store ($29–99/mo), or tiered by order volume

Why now

Rising platform fees and ad costs squeeze margins, making profit visibility a must-have; CSV import is an easier starting point than full API integrations