Failed Payments & Save Flow

Recover MRR quietly lost to failed cards and one-click cancels for small SaaS teams

Problem

Founders watch MRR leak away through failed card charges and casual cancels but typically rely on a few default Stripe emails. Building save pages, downgrade offers, and dunning sequences is time-consuming and hard to measure, so small teams skip it entirely.

Solution

Ship an embeddable dunning sequence (email plus in-app prompts), a pre-cancel save page (pause, downgrade, or discount), and churn-reason capture. Recovered revenue shows up on a dashboard so teams see exactly how much MRR was saved.

Users

Small-to-mid SaaS and subscription indie products on Stripe doing a few thousand to tens of thousands a month

MVP

One-click Stripe connect; dunning email and retry sequence templates; cancel-save page component; churn reason tagging; recovered-revenue dashboard

Revenue

Monthly subscription, with an optional revenue-share on recovered MRR to lower the try-it barrier

Why now

Subscription micro-SaaS is booming and Stripe still only offers basic dunning, leaving room for niche save-flow tools