SMB Ad Spend Checkup
Stop letting thousands in cold-traffic ad spend burn every month
- Problem
- Small B2B firms run 'book a demo' ads at cold audiences and spend $3-5k a month with almost no conversions. An audit of 15 companies found they repeat the same high-friction mistake of pitching demos to cold traffic, and nobody tells them which step is broken.
- Solution
- Users input ad platform, audience type, landing page and conversion goal; a rules engine diagnoses cold-traffic direct pitching, landing page friction, form field count and offer-audience fit, then outputs an actionable fix list, an estimated waste figure and a 30-day improvement plan.
- Users
- Owners and marketing leads at small B2B firms spending a few thousand a month on ads with no dedicated media buyer.
- MVP
- Guided questionnaire (channel, audience, landing page, goal); rules-based risk items with explanations; estimated waste amount; exportable PDF fix list; reference case library.
- Revenue
- Free one-off diagnosis; subscription for ongoing tracking and multiple accounts; referral rev-share with agencies.
- Why now
- Rising ad costs make SMBs more waste-sensitive while agency services stay out of reach; the logic is rules plus copy, needs no platform APIs, and is a solo build in a few weeks.