Local Ad-Spend Leak Inspector
Drop in an ad export and see where budget leaks, no signup
- Problem
- Small advertisers running Google Ads keep seeing the same leaks: spend going to zero-conversion search terms, broad match performing worse than exact or phrase, campaigns stuck on Maximize Clicks bidding. Most store owners can't afford an agency audit and don't want to hand account data to a third party.
- Solution
- A browser-local inspector that parses ad exports, reads search terms, keywords, campaigns or a bulksheet, flags waste and optimization opportunities with a prioritized fix list, and never uploads the data.
- Users
- Small businesses running their own Google Ads, freelance ad managers, and independent store owners
- MVP
- Import search-term, keyword, campaign or bulksheet CSVs; built-in leak rules for zero-conversion terms, match-type gaps and odd bidding strategies; output a fix list ranked by dollar impact; fully local, no signup; exportable results
- Revenue
- One-time purchase or pay-per-report; subscription for professionals needing file volume and history; white-label reports for freelancers
- Why now
- Rising ad costs and softening sales make every dollar matter, and privacy concerns make local processing a selling point; rules-based and backend-free, so a solo dev can ship in weeks
Source discussions · 3
- Reddit[r/smallbusiness] I built a free Google Ads self-audit tool — drop in your export, it shows where spend is leaking (no signup, runs in your browser)
- Reddit[r/smallbusiness] What do you think 2027 for small businesses will look like?
- Reddit[r/smallbusiness] E-commerce owners: Do you actually know what to do with all your data?