FirstTen

Turn the engineer-needed setup for every new customer into a reusable checklist

Problem

SaaS builders report that almost every new customer needs an engineer to configure permissions, import data or tweak settings; it's fine for the first few, but onboarding soon competes with product work for engineering time. Worse, nothing is written down, so each handover starts from scratch.

Solution

Model 'one customer go-live' as a reusable checklist template: permissions, data import, integration toggles, acceptance items, each with notes and an owner. Customers fill a structured intake form, the system generates the internal runbook and a progress page, and frequent steps get exported as self-serve guides to pull engineers out of onboarding.

Users

Early-stage B2B SaaS and small team tools where engineers still run implementation

MVP

Visual editor for onboarding checklist templates, cloned per customer; customer-facing intake form; internal progress page with per-step status and owner; export high-frequency steps as a self-serve guide page; Slack/email notifications on step completion

Revenue

Tiered monthly subscription by customer count, $29-79/month per team; enterprise adds white-labeled self-serve guides

Why now

AI has flooded the market with cheap SaaS, making implementation cost the real bottleneck, and this can be built with forms plus a board, no deep tech required