Missed-DM alert inbox for local businesses

Help local businesses pull high-intent Facebook/Instagram DMs out of notification noise

Problem

Local service businesses rely heavily on Facebook and Instagram DMs to win jobs, but Meta Business Suite notifications often don't pop and get buried under old messages and comments. One owner replied to a hot inquiry three days late and lost the customer.

Solution

Connect to the Meta messaging API and funnel new DMs into a lightweight inbox ranked by intent keywords, reply status and waiting time. High-intent messages unanswered beyond a threshold trigger a secondary SMS or email alert so no lead slips.

Users

Local service small businesses with 1-10 staff: repair, beauty, cleaning, clinics, restaurants that get leads via social DMs

MVP

Unified Facebook/Instagram DM inbox; unanswered-timeout alerts via SMS/email; automatic intent-keyword tagging; daily pending-reply digest; simple reply templates

Revenue

Monthly subscription at $15-29, tiered by the number of connected social accounts

Why now

Local lead gen has shifted to social DMs while Meta's own notification experience remains poor, and big vendors won't build fine-grained alerts for small-business missed-lead anxiety