SaaSAnalyticsIndieFinance

MeterGuard — Net revenue reality board

Strip ad spend, refunds, and CAC out of every MRR screenshot

Problem
MRR screenshots routinely crop out ad spend, refund rates, and churn, so indie developers compare their clean numbers to someone else's top-line revenue and feel behind. There is almost no place to consistently record what the revenue actually cost.
Solution
A lightweight board that imports or accepts Stripe/RevenueCat/ad data and computes net revenue after ads, refunds, and discounts, plus a CAC-adjusted comparison view. Users can share a sanitized net-MRR card.
Users
Indie developers, small SaaS founders, content creators
MVP
Manual or CSV import of revenue and spend; net revenue and CAC calculation; shareable sanitized cards; month-over-month compare; no deep accounting
Revenue
Free basic tier plus paid subscription for auto-sync and custom share cards
Why now
MRR screenshot culture is being openly challenged and the community is asking for honest numbers, but no lightweight tool frames net revenue

Source discussions · 2

  1. Reddit[r/SaaS] What payment data from 24 small products taught me about pricing: credits, one-time sales, lifetime deals and decay
  2. Reddit[r/SaaS] Can we stop upvoting MRR screenshots that conveniently crop out the ad spend?
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