Outsider-readable copy check

Help founders who know their product too well find copy visitors can't understand

Problem

Founders of niche products know their offering so deeply that obvious selling points are opaque to first-time visitors. The founder of a reusable mask got stuck simplifying the site so users could tell which mask suits them. This isn't a copywriting skill issue but a lack of an outside-view self-check—hiring users for testing is slow and expensive.

Solution

Paste site copy or a screenshot and score it against a first-visitor checklist (jargon density, unexplained terms, spec dumps, missing scenario descriptions), then give rewrite examples that translate 'what we make' into 'which use case you're in and why this model.' Output is paste-ready.

Users

Small founders of niche physical products and professional services, solo hardware sellers, factories going direct-to-brand

MVP

Input a URL or text; detect jargon and unexplained terms; produce 5–8 concrete issues from a first-visitor lens; attach a rewrite example to each; export a side-by-side comparison

Revenue

Per-check credits or monthly subscription; physical-product indie sellers pay for conversion

Why now

AI has flooded the market with wrappers, making real products more dependent on explaining differentiation; simulating an outsider's view with an LLM is now cheap