LeadProbe — Cheap ad traffic quality checkup
Flags bot and bounce traffic on Reddit-style ad platforms before small teams burn budget
- Problem
- A SaaS founder burned hundreds on Reddit Ads and later found ~90% of traffic looked like bots—almost every session bounced in under 3 seconds, with zero return. Small teams lack tools to quickly verify traffic quality before or during a campaign.
- Solution
- A lightweight campaign checkup tool: connects to ad platform and session replay data to flag short sessions, anomalous user agents, data-center IPs, and repeated behavior; estimates bot ratio in real time and can pause budget; scores landing page trustworthiness to improve targeting.
- Users
- Indie developers, small SaaS founders, agency media buyers, budget-constrained teams
- MVP
- Connect to session replay or analytics data to flag <3s bounces and anomalous sources; estimate bot ratio with confidence; one-click budget pause via webhook; weekly campaign quality report; landing page trust score
- Revenue
- Subscription by monitored sessions or ad accounts; one-off campaign audit reports; affiliate revenue with ad audit/fraud prevention services
- Why now
- Small teams increasingly rely on cheap ad channels with uneven traffic quality; an indie dev can build a vertical traffic QA layer fast