Ad Highlighter

Help users spot search ads instantly to avoid scams

Problem

Google search ads are increasingly indistinguishable from organic results, and a family member was scammed by clicking a deceptive ad. An SEO professional built a Chrome extension to restore old ad styling.

Solution

A browser extension visually enhances ads (colored backgrounds, labels) to make them stand out, with customizable styles. Core: detect ad elements, apply highlight styles, offer multiple presets.

Users

General search users, elderly, ad-fraud-sensitive individuals

MVP

Chrome extension detects ad blocks in Google search; applies obvious background and label; 3-5 preset styles; one-click toggle

Revenue

Free basic features; paid style packs or enterprise custom buyout

Why now

Ad-organic confusion is worsening and user awareness is rising; browser extensions are cheap to build and easy to distribute